Esquel’s DETERMINANT brand launches new concept store in Foshan
On February 5, 2021, Esquel’s retail brand DETERMINANT opened the very first concept store in popular commercial district Lingnan Tiandi, Foshan. The decision to launch the concept store in Foshan was grounded in Esquel’s deep roots in the Greater Bay Area as a key base for the group’s manufacturing and R&D activities, while affirming the group’s strategy to further develop its retail business in the region and beyond.
Esquel’s DETERMINANT brand launches new concept store in Foshan that offers an immersive showcase of our vision for what quality, technology and style means in our design philosophy.
Esquel’s DETERMINANT team reached a remarkable milestone with the grand opening of a new concept store.
The new store was designed by renowned architect firm LAAB, winner of multiple awards at home and abroad and well known for bringing visionary concepts to life.
As the largest among DETERMINANT’s store lineup, the two-story 250m2 space displays the brand’s full collection for sale alongside creative display features and immersive multimedia experiences that showcase the brand’s concept, culture and the lifestyle it stands for. Customers can also enjoy, for the first time, a personalized embroidery service in-store.
Store address: Shop WH502B, WH502-2A, WH501, WH501-2, No. 5 Wenhuili, Chancheng District, Foshan City, Guangdong Province,528000, P.R.C
The four things DETERMINANT is known for – exquisite material, uncompromising quality, superb fit and form, and thoughtful convenience – are communicated through a range of interactive and immersive elements.
The concept store, the largest among DETERMINANT’s store lineup, offers a full collection of the brand’s products, including its auspiciously red series of masks, sweaters and T-shirts, a festive complement to the upcoming Spring Festival.